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Federated Extends Entitlement for Federated Auto Parts 400
Federated Auto Parts Logo
For Immediate Release
Contact: John Lanctot
Maximum Marketing
(312) 768-7376

Federated Extends Entitlement for
Federated Auto Parts 400 at Richmond Raceway Through 2022

Virginia-Based Company Continues Entitlement Sponsorship of Fall Monster
Energy NASCAR Cup Series Race for Five Additional Years
Federated Auto Parts 400 Logo

STAUNTON, Virginia, March 1, 2018 - Federated Auto Parts announced an extension of its entitlement sponsorship of the fall Monster Energy NASCAR Cup Series race at Richmond Raceway (Richmond). The Virginia-based company has partnered with the track for an additional five years through 2022. The 2018 Federated Auto Parts 400 on Saturday, September 22 will mark the seventh consecutive year of the entitlement sponsorship, and the race will move two weeks later into the playoffs for the Monster Energy NASCAR Cup Series.

“Federated Auto Parts has been an outstanding partner of Richmond Raceway over the years, and we are thankful for their dedication to continuing the tradition of NASCAR racing in Richmond,” said Richmond President Dennis Bickmeier. “We are proud to be working with a fellow Virginia company, and look forward to how our partnership will continue to enhance the iconic Richmond racing experience for years to come.”

“We are very pleased to continue our partnership with Richmond Raceway by extending our sponsorship of the Federated Auto Parts 400 through 2022,” said J.R. Bishop, motorsports and event marketing director, Federated Auto Parts. “Race weekend is very popular with our members, customers and vendor partners and has become an integral part of our marketing efforts. Now that the Federated 400 is part of the playoffs, we expect to see a lot of exciting, competitive racing over the next five years.”

The chase for the 2018 Monster Energy NASCAR Cup Series championship will now go through Richmond. The Federated Auto Parts 400 will be the second race of the first round of the playoffs as the track joins the select number of tracks who host a Monster Energy Series Playoff race. The Commonwealth of Virginia is the only state with a pair of Monster Energy Series Playoff races at Richmond and Martinsville Speedway. The NASCAR Xfinity Series Playoffs will also begin at America’s Premier Short Track.

About Richmond Raceway
Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the Monster Energy NASCAR Cup Series and NASCAR Xfinity Series, on a ¾-mile D-shaped oval. Richmond is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex’s 1,000 plus acre multipurpose facility hosts more than 200 live events annually including concerts with top national recording artists at The Classic Amphitheater. To learn more, visit and

About Federated
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today's evolving automotive technology. For more information, visit

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508 Greenville Ave., Staunton, VA 24401 phone: (540) 885-8460 fax: (540) 885-7612